Use Twitter to Build your Network Marketing team

“Start from wherever you are, and with whatever you’ve got” – Jim Rohn.

Building a large Network Marketing team and a large Twitter following are two rather similar pursuits. In both pursuits it’s necessary to build a large group of followers who find you interesting and/or worthy of their trust. That is how you define popularity on Twitter and how you define success in Network Marketing. Interestingly enough, popularity on Twitter could very well equate to success in Network Marketing!  Recruiting is all about reaching large numbers of the right kind of people, and as Twitter now enlists millions of members, becoming intimately involved in its daily use is not something you should put off or ignore. Twitter is incredibly popular, it’s growth rate is astronomical, and it’s not going away anytime soon.

Similar principles apply in leveraging both Twitter’s immense popularity and success in the business of Network Marketing. In both, it’s necessary that you be someone worthy of following. You need to have an engaging personality, be able to share good tips and advice, and be genuinely interested in the success of those who put their faith in you. You must be both interested and interesting, and avoid the temptation to just be “all about the business”. As in everyday life, talking about nothing more than your business is boring and selfish. You’ve got to be more than your business opportunity – just be yourself!  There are thousands and thousands of ideal prospects on Twitter, and you can reach each and every one of them. Just follow the simple advice I’m about to give and you’ll be well on your way to regular online recruiting, just ‘tweeting’ 5 minutes per day!

So How Do You Find a Targeted Audience on Twitter?

1. Use search.twitter.com: Twitter has their own search engine for finding the latest ‘Tweets’ on whatever keyword you enter. The Twitter search engine is great if you want to see what people are saying RIGHT NOW about a particular topic. Just type in MLM or DEBT or HATE MY BOSS or HATE MY JOB, or anything related to your area of interest, and see who wrote what in the last few seconds. This is an excellent tool for finding people who are perfect for your business at the precise moment they are in a mood to take some kind of action.

2. The Followers of Big Names In Your Niche: One of the great things about Twitter’s simplicity is the ease at which you can see who is following who, and how popular someone is. This means you can find a very popular person who reaches your target market (be it Mike Dillard for your recruiting, or a “health nut” for selling your products, etc) and effectively “steal” their followers! You simply click to see who is following them (i.e. who finds them interesting) and add them one by one. You can build your own audience by cleverly finding relevant people using search.twitter.com and following their followers using this method. Success!

3. Google: We couldn’t possibly talk about searching online without mentioning Google, the King of Search. Google is very focused on indexing Twitter in its database, with Google monitoring so much of the site on a regular basis that your posts show up in the Google index often within a matter of hours. Using Google to find people on Twitter is slightly different than using search.twitter.com because Google won’t just show you the most recent results. Google will show you what it thinks are the most important mentions of your keyword or phrase in the entire “Twitterverse”. You can search just twitter.com using Google by entering in your search term like this – site:twitter.com keywords

4. Let Them Find You: It is very important that you present yourself in a way that entices others to want to know more about you. Use relevant keywords in your posts to show up in the Twitter search results, but don’t forget that your audience are not search robots. You need to be attractive to the people you are trying to attract. You want them to see your profile and think “This person looks interesting!”

5. Advance tools: An entire series of articles could be written on the advanced tools available for serious Twitter users.I’ll focus on one particular tool that I found extremely useful called “TweetAdder 2010”. TweetAdder 2010 is an advanced tool that automates the time consuming process of tracking down and establishing a “following” with a highly targeted group of Twitter users. The process is driven from a control panel style user interface that allows you to identify a targeted group of users by entering a keyword based on profile data, tweet text,followers of a particular Twitter user, or users who are followed by a particular Twitter user. The search will present a list of users based on the chosen keyword parameters, and this is the cool part. You can have the tool automatically add the entire group of users into your “follow” list all in the space of just a few moments! I’ll follow up this article with an in depth review of the tool but I can tell you now that this is a “MUST HAVE” tool for all serious Twitter marketers. You can check out the tool at www.tweetadder.com

Twitter is an excellent social networking tool, and by applying the advice in this article you can turn it into an excellent recruiting tool. Tweet Tweet!

To your Success,

Mark Freeman

P.S. If you are looking for the hottest Network Marketing opportunity in available anywhere I invite you to take a look at The Numis Network

Related posts:

1. Adding Twitter to your MLM Recruiting Toolbox
2. Realistic Short Term Goals equal Network Marketing Success!