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Advertising has always been an integral part of a business’s or companies success. 
Throughout history everything from small venders to major industries has advertised in some way shape or form. In our current era social media marketing is the current norm for advertising, and services like Twitter deliver the content. The Twitter service works by allowing individuals, groups, or businesses to post status updates commonly referred to as “tweets”, and other twitter users are able to check the status.
Twitter is one of the newer social sites and is the perfect example of how the business world is evolving to reach modern customers. The old ideas of using mass marketed commercials are slowly being phased out as we become more web oriented. People check their mail, share photos, watch movies, and stay in contact with loved ones over the internet now. This move towards a more connected world means that you no longer need to bombard people with ads to get their attention.
When a company or business posts a tweet, other Twitter users that are “following” the establishment are notified of the new message. Those that aren’t following it can still see it on the main page of the Twitter website. This allows companies to reach new members and update current ones. The frequency of these updates is the subject of countless debate and research funding.
The main idea when it comes to social marketing on sites like Twitter is to reach as many people as possible as effectively as possible. As previously mentioned the idea of bombarding someone with commercials or ads is no longer practical as people will quite often be discouraged from trying the product or service. Research into the subject is geared towards finding that balance point between over advertising and under advertising. Another key part of this research is determining the best time of day to post advertising.
Not everyone stays connected to sites like Twitter 24 hours a day seven days a week so companies have to make a tweet when their targeted audience is online. Recent advances in mobile phone technology allow people to stay connected to their social networking sites while on the go. This can make choosing the most productive advertising time slots a bit easier as most people can do without their cell phones about as well as they can do without air. In other words, they are glued to their phones almost 24/7.
Ideally a periodic advertisement or general status update is usually given out about once every 1 to 4 hours. If something unexpected happens or a surprise announcement is made then the notification is sent out immediately and anyone who is online or has their phone can read it. This may seem like a haphazard way to advertise a business but our society’s mentality has shifted to a very fast paced one. This means that an advertisement has to be short enough not to waste time and also be attention grabbing.
Failure to do so results in consumers skipping the ad, disregarding the message, or expressing general disinterest. All three of which are lethal to any company when they happen in large enough numbers.
Advertising on social websites such as Twitter is something that many companies are struggling to adapt to. While certain business advertising practices still work others have been made obsolete by technology. The ability to post a short tweet online for millions of consumers to read is something companies have been slow to catch on to but is showing signs of acceptance. Social marketing is becoming one of the most effective ways to advertise and while failure to use it won’t destroy a company it may very well keep one from reaching its full potential.
To your Success,
Mark Freeman
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http://twitter.com/markfreeman0627/status/13570011318 Mark Freeman
