Pepsi Dumps The Most Important Advertising Event Of The Year in Favor of Social Media The winds of change are blowing at Pepsi. Breaking a 23 year tradition of advertising at the American Super Bowl, Pepsi recently announced it will not advertise during the mega-event in 2010 and will instead focus on the Pepsi Refresh [...]
If you wanted to spend your hard earned money on a product or service, would you make that purchase from someone you considered to be an expert in the field, or would you buy from someone who knew little or nothing about the product? Of course, you’d buy from the expert now wouldn’t you? Prudent [...]
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